About us
ABOUT US
Shaping our snacking future
With all the dietary challenges our society faces today,
communities of snack lovers are growing
to promote healthier choices.
Discover New Flavors
At our core, we believe that snacking should be both delicious and healthy. That's why we create snacks that are good for you and the planet.
Start with the consumer – find out what they crave and deliver it to them.
Changing the snacking experience is possible.
We’ve done it before.
Meet our snack team
Passionate artisans crafting delightful snacks
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of new snack ideas, marketing, and customer experience strategies.
Mich Stark
Chief Snack Officer
John loves taking on flavor challenges. With his multi-year experience as Snack Director in the food industry, John has helped the company to become a leading snack provider. John is among the best taste buds.
Aline Turner
Chief Flavor Officer
Introducing our new core business - snacks! We are passionate about creating delicious and innovative snacks that everyone can enjoy. Our team of experts work tirelessly to bring you the best quality products.
Iris Joe
Chief Snack Officer
Iris, with her international experience, helps us understand the snacking market and improve our products. She is determined to drive success and bring our snacks to the next level.